The Innovative Family Of Brands
Innovative’s commitment to incorporating new technologies to enhance the consumer experience cements our role as an industry leader. Serving over 2 million global customers every month, we’ve built our reputation on quality and dedicated consumer service, and have grown our business to include a family of dynamic wellness brands.
Relax & Recharge
Relax & Recharge is the premier full-service operator of (commercial) luxury massage chairs. Whether your primary goal is to provide a welcome amenity to your customers, a much needed break for your employees, or to generate income, R&R has a customizable solution


Zoomaroo
Zoomaroo was created around the idea that a happy child = a happy parent. By blending the excitement of a kiddie ride with the benefits of a stroller program, Zoomaroo elevates the entire family experience, increasing time spent shopping. Coupled with an innovative rewards program that encourages repeat visits, Zoomaroo adds massive value to families and shopping centers alike
iZEN
iZen’s goal is to empower people to take control of their physical and mental well being in the way that works best for them. Leveraging insight’s from Innovative’s 20+ years of massage experience, iZen offers premiere massage and recovery products suited for any lifestyle. By helping people live a more balanced lifestyle physically, we at iZen believe people can achieve a better emotional balance as well.

The Innovative Difference
Driven by a passion for enhancing the consumer experience, Innovative continuously invests to improve our concepts and strives to deliver the the highest level of customer service.
Partners & Memberships
We pride ourselves on the relationships we’ve established with our various developers, operators and trade associations.












Industry Insights
Check out the latest information on industry news, events and the Innovative Blog to see how we’re creating unique consumer experiences.