The Innovative Family Of Brands

Innovative’s commitment to incorporating new technologies to enhance the consumer experience cements our role as an industry leader. Serving over 2 million global customers every month, we’ve built our reputation on quality and dedicated consumer service, and have grown our business to include a family of dynamic wellness brands.

Relax & Recharge

Relax & Recharge is the premier full-service operator of (commercial) luxury massage chairs. Whether your primary goal is to provide a welcome amenity to your customers, a much needed break for your employees, or to generate income, R&R has a customizable solution


Zoomaroo was created around the idea that a happy child = a happy parent. By blending the excitement of a kiddie ride with the benefits of a stroller program, Zoomaroo elevates the entire family experience, increasing time spent shopping. Coupled with an innovative rewards program that encourages repeat visits, Zoomaroo adds massive value to families and shopping centers alike


iZen’s goal is to empower people to take control of their physical and mental well being in the way that works best for them. Leveraging insight’s from Innovative’s 20+ years of massage experience, iZen offers premiere massage and recovery products suited for any lifestyle. By helping people live a more balanced lifestyle physically, we at iZen believe people can achieve a better emotional balance as well.

The Innovative Difference

Driven by a passion for enhancing the consumer experience, Innovative continuously invests to improve our concepts and strives to deliver the the highest level of customer service.

Our Story

Our evolution from a hometown operator to a global retailer is a direct result to Innovative’s unyielding commitment to technological innovation and customer service. With over 20 years in the industry, a portfolio of 10,000+ products and a booming multinational presence, our experience speaks for itself.


We drive powerful revenue for retail spaces through a combination of performance maximizing technology and increased consumer ‘dwell time’ in store.


We say we offer the best because we make the best. Our premier product line is guaranteed to meet your needs both safely and efficiently.

Service first

You ask, We listen. We believe trusted service is our greatest asset, and when you do business with us we make it a point to show you that through diligent support.

Driven by data

We help retailers build strong 1:1 consumer relationships through captured insights, and we cater our technology to meet consumer needs through diligent analysis of data.

Lasting partnerships

Our industry experience and technological innovation make us well suited for a variety of partnerships and revenue-driving ventures.

Contact Us

Have questions? We have answers! Have any concerns? We’ll get right back to you! Interested in information about our services or products? Someone on our team will get right back to you!

Partners & Memberships

We pride ourselves on the relationships we’ve established with our various developers, operators and trade associations.

Industry Insights

Check out the latest information on industry news, events and the Innovative Blog to see how we’re creating unique consumer experiences.