Our Story

Experience the Innovative Difference

Since entering the market as an operator of Massage Chairs in 2001, we at Innovative have spent the last two decades designing and developing technologies into a multi-concept, multi-national family of consumer brands and services. Our secret to success? No matter how we innovate and develop our offerings, we put the consumer first. Always. Our commitment to quality and service extends beyond a simple guarantee, instead it acts as a standard for our leaders and employees. We built our businesses around being there for our consumers and partners, providing them with the insight, experience, and expertise they need to be successful.

The Innovative Difference


Our successful business partnerships define our organization and are a key factor in our overall success and growth.

Industry Leadership

Partner with Innovative-over 20 years industry experience, a multi-concept, multi-national portfolio of 10,000+ assets delivering over 2.5 million unique guest experiences monthly.


Our engineers design and develop industry-leading technologies, including proprietary software and hardware, to continuously enhance the user experience.

Driven By Data

We help build strong 1:1 consumer relationships through captured data by detecting and predicting future patterns of behavior.

Commitment To Quality

We say we offer the best because we make the best. Our premier product line is guaranteed to meet your needs both safely and efficiently.

Our Journey

Gregory Ruggerio started Innovative, placing candy and toy machines throughout New Jersey, Pennsylvania, and Delaware.
Innovative installs massage chairs in Cheltenham Square Mall.
Greg recognized the need for a quality massage chair and a quality-minded operator.
Innovative expands East Coast operations with the addition of a sales team and has over 70 mall properties by the end of 2010.
Continued growth and success leads to the development of properties on the West Coast, making Innovative a national company.
Innovative begins upgrading all the massage chairs to our patented technology kiosk. Within 2 years, all chairs are capable of USB mobile charging and have started accepting credit and mobile payments.
Today, the Innovative Family stands on the multi-national stage as the industry’s premier provider of consumer wellness solutions.

Meet the Team

Gregory Ruggiero - CEO

Gregory Ruggiero

Chief Executive Officer

Matthew Marino - CEO

Matthew Marino

Chief Operating Officer

Richard Ruggiero - CTO

Richard Ruggiero

Chief Technology Officer

Steve Helmuth - Financial Controller

Steve Helmuth

Financial Controller

John Merenda - Managing Director of National Accounts

John Merenda

Executive Vice President

Our Markets

From Shopping Centers and Airports to Casinos and Theme Parks, we
turn any open space into an interactive and unique consumer experience.


Shopping Centers, Premium Outlets, Lifestyle Centers, Big Box Retailers


Airports, Travel Plazas, Train Stations, Truck Stops

Leisure & Hospitality

Hotels, Casinos, Theme Parks, Convention Centers


Hospitals, Medical Centers, Nursing Homes, Rehabilitation Centers


Movie Theaters, Trampoline Parks, Golf Courses, Bowling Alleys

Corporate Leasing

Corporate Wellness Programs, Employee Break Rooms, Small Businesses

Contact Our Team!

Have questions? We have answers! Have any concerns? We’ll get right back to you! Interested in information
about our services or products? Someone on our team will get right back to you!